Vivid Racing is proud to announce that it will be sponsoring BMX Vert rider, Francisco “Coco” Zurita for the 2010 season.  Much like other Action Sports athletes, Coco is way into cars and racing.  When he is not on his BMX bike riding at Camp Woodward West or competing in contests such as the Dew Tour or X Games, Coco rocks this flat black Mitsubishi EVO X.  Originally from Chile, Coco has been riding bikes since 1998.  In the off season, Coco heads back to Chile to do even more riding, publicity, and educating for his local fans.  Vivid Racing has always been into alternative types of marketing.  As a brand, Vivid Racing focuses on bringing all things automotive culture together.  Having worked with other well known athletes, we enjoy the non traditional marketing and branding exercises that Coco can further for Vivid Racing.  At the same time, Coco’s kind personality off the bike and insane style on the bike draws similarities to our business and Project Cars alike.  Coco’s Mitsubishi EVO X is underway with the addition of some super sick parts such as Volk CE28N Genesis Wheels in 18×10.5 and Agency Power’s downpipe, fuel rail, sway bars, rear control arms, and more.  So stay tuned to our blog for updates on Coco’s competition and EVO X build!

Read more on Coco Zurita’s Blog Here.

**Update** Coco finished 6th overall at this past weekends Dew Tour stop in Chicago.  Nice work!

Coco Zurita 2009 from ISSUEZ INC on Vimeo.